Reduce the information load on the user and make it easier for him to choose: Hick's law

Hick's Law states: "The response time to a choice increases in proportion to the number and complexity of choices."

How does it work. If we apply the law to interface design, then it can be reformulated as follows: the more sections, buttons, fields, cards in the interface, the longer the user will look for the desired option.

How to use in design. Hick's law is often used when designing menus on websites like this: they single out large, main sections of goods or services, and place small, clarifying sections inside them.